How do we live out our corporate values with integrity? It’s something that is easy to say, but not as easy to do. Too often, corporate values become either a shield against justified criticism or merely some meaningless statements we articulate to seem more attractive.

Tobias Sturesson invites Jay Jakub to join him for this episode on The Leading Transformational Change Podcast. Their insightful conversation explores how the Mars Corporation, a 38-billion-dollar privately owned company, can truly live out its values in a world that often prefers self-interest over unity. Be inspired to put purpose back where it belongs so your business can truly experience unity and cohesiveness.

Their compelling discussion includes:

06:05 The rather unusual question that sparked a movement within Mars
08:25 The unexpected quest to determine the right level of profit
13:30 The significant need for non-financial capitals that are often squandered
35:40 The metrics that can be used to determine how an organization is living up to its purpose and values

Jay Jakub is a frequent keynote speaker and panelist at forums, business conferences and other gatherings, guest lecturing on Economics of Mutuality (EoM) at leading universities around the world. He is the co-author of the EoM book, Completing Capitalism, and is a contributing co-author to the forthcoming Oxford University Press book, Putting Purpose into Practice: The Economics of Mutuality. He authored the book Spies & Saboteurs (Macmillan & St. Martin’s Press) in 1999, and has a doctorate from Oxford University, St. John’s College.

Learn more about Jay Jakub and Economics of Mutuality.

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